Tuesday, July 08, 2008

Vote for Lisa's New Headshot & Avator

Since I have a book due to the publisher by August 1 of this year, I decided I needed to invest in professional headshots for the book. Besides the book, with all the online marketing I do, I don't really have a nice professional / funky avator and REALLY wanted one.

While I was on Twitter a few weeks ago, I asked the #PHX area to recommend a photographer and Erica Lucci pointed me to TysonCrosbie.com aka @TysonCrosbie.

Tyson was wonderful to work with and really made the photo session easy. I have never gotten professional headshots taken before and the last time I had professional pics done was our wedding back in 2001!

Please help in choosing 3 images you like by clicking here for a headshot, avator and Website image. If you only like 2 or 1, the pics can be cropped to fit certain purposes. Just having your input will help in making the decisions.

Thanks Tyson, You Rock!

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Friday, May 16, 2008

Howard Johnson(R) Chosen Vendor

That's right you read the headline! Howard Johnson has chosen PearlyWrites to be their provider for organic SEO and SEO copy! We are excited to offer our services to the HoJo(R) Brand of hotels and look forward to a long lasting, organic SEO relationship.

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Saturday, March 29, 2008

Contributing An Article That I Never Reviewed Before Publishing

As a copywriter, I do not mind contributing articles or copy to start up magazines who need copy in exchange for free advertising. I have and still do it since it is just part of the business and networking.

I finally received a copy of one of the issues where I was asked to contribute an article about being owned by two dogs, and things to do with our dogs in the area we live since the entire issue was about dogs. I read the article and pull up my original draft to compare and YIKES! The published article doesn't even sound like me! The style and voice isn't even close to mine AND there were mistakes!

I always send a draft first to the editor to make sure I am on the right path of the type of article they want in the issue. I did the same thing this time, was asked to change the direction a bit which I did. Sent back another draft and then didn't hear back from the magazine editor.

The article that was published was pieced together with choppy sentences (like what I would correct when I taught English to my students), sentences were added that sound awkward and mistakes! On top of it, this lovely piece of writing has my name on it!

Yes, I understand it was a contribution and the editor has the right to do as she pleases, but in the past she has always sent me a proof to approve before going to publish and this time she didn't. Was there a reason I didn't receive the final say for this issue? Now I know why; because my contribution was totally butchered with a different voice and mistakes!!

It is a local, new publication and I just hope if anyone reads the article it doesn't reflect badly upon PearlyWrites writing capabilities as I am trying to build our clientèle locally in Arizona. If anyone does happen to read the article, "The Joys of Being Owned by Dogs" with my name on it, please please please do not judge our company's writing from this one publication and ask for samples from us directly.

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Thursday, October 04, 2007

The Week Isn't Over Yet?


I began this week with a surprise trip from my husband to Kauai, Hawaii. Our sixth wedding anniversary was this past Sunday and after not taking a vacation for 3 years, my husband decided it was time to get away.

With both of our working schedules, we both could only take off for a few days and he chose Hawaii. Long flight for a short few day trip but def. worth seeing. We stayed on the GREEN island as they call it. 500 inches of rain a year since most of the island is a rain forest and we did see some sun. The beaches are gorgeous of course!

Flew home on the red eye Monday night on US Airways on the most uncomfortable plane seats that ever existed! Neither one of us slept and I did have a few outburst as people kept pushing my chair and waking me up since somehow I ended up sitting on the aisle seat.

Finally got back to normal Tuesday night after taking a few hours to sleep and get back to work!

Oddity client's interview posted in the New York Times so wonderful news for them! Congrats!

Writers got wonderful compliments! Thank you and Woohoo!

Jewish holidays coming to an end soon.

With all the excitement and traveling this week, I feel the week is over. But obviously it is Thursday and The Week Isn't Over Yet! Oy Vey!

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Tuesday, August 21, 2007

New Book Contract


So I received a new book contract, woohoo!!!

Originally I was signed on to write a book about ghosts in Phoenix but that didn't pan out mainly because I needed to work on projects which paid money and I couldn't devote enough time to it.

After a few months went by after canceling the first book contract, I asked the publisher if they have any other books that they needed completed. The publisher sent back an email with a response and now I am signed on to write a new book.

The cool thing about this book is it is more pictures than writing which I am very excited about. I actually just ordered a new digital camera just for the book and can't wait to get started.

I am waiting to receive confirmation that the publisher received my contracts and then will share some of my experiences while "writing" the new book. With this book, I won't only be known as Lisa the author but as a photographer also which is just too cool for me to put into words.

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Friday, August 17, 2007

10,000 Page Views!!!

In this world we call the Internet, does 10,000 page views mean anything? As of last night, the new PearlyWrites Website received 10,195 page views for the month of August. If I am not getting the conversion to new clients, then what do page views do for my business?

With all of the page views, does it mean I will see my page ranking increase?

PearlyWrites is now a virtual marketing and copywriting company. This means we work with clients everywhere in the world, not just locally to promote their business offline and online but everywhere! We still offer copywriting services of course!

So what does 10,000 page views do for business in the overall picture?

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Tuesday, July 31, 2007

New Book?

Very cool news today! I sent in a proposal for a book and got a response today asking if I wanted a contract!!! :)

Now I am waiting to see if the contract comes and if so, I will be working on a new book. Details to follow...

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Friday, July 13, 2007

Time for Change


As I battle back and forth every week about life, included in this battle is how to grow my business. When I began my full time freelance journey two years ago, I never imagined that freelancing would develop into having my own marketing and writing service.

I figured after three years, I would be able to sub-contract out some of the extra work I received but not within six months of starting at this full time! So this was my first accomplishment that took me by surprise. After business began growing, I needed to develop a new plan which included a business name, branding and a plan of action. PearlyWrites, LLC was born on Jan. 3, 2006 but Lisa Weinberger, the freelancer, started in the late 90's. (Oy vey, I'm so old.)

Full time freelancing from June of 2005, I just celebrated my two year accomplishment of still pushing forward and growing. Two years ago, I would have never thought that I would have provided copy or instructional design to PBS or NAF but I have! I never thought that a large amount of Web copy would be ghostwritten over the Internet, but it's out there. AND I never thought I would become a "blogger" sharing my thoughts over the Internet for anyone in the world to read.

Online marketing and SEO has been a blessing in disguise. Although I use the basic techniques like keyword research, meta tags, press release distribution, article submissions and changing Web copy, it has opened many doors for me as a business owner as well as many of the writers I collaborate with on projects.

So what is the time for change? Well every year I try to redesign my Website for a fresh new look. One client I provide copy to has been working on my new PearlyWrites site and hoping in the next month it should be ready to go live. (Bartering is awesome!) It is a very professional looking site with still my "creative" edge and I think many of you will be impressed with the Web designers work.

Once the new site is up and running, the plan is to push forward with a strong marketing campaign to see what results I will get. To keep consistent work throughout the year, marketing and sending out bids on projects and making long term client connections is VERY important in the freelance business.

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Tuesday, April 10, 2007

PearlyWrites Blog Up and Running

For the past few weeks, I couldn't figure out why every time I typed, I was getting some weird script. Surprisingly, I posted a question on Google's blogger help board and I received my answer within days! It was such a slight thing that I had to change and with the conversion of old blogger to new blogger, some options were turned on that I was not aware of.

I was happy to get an answer so quickly since many others I have spoken to have waited for days if not weeks for their problem to be fixed. So now I can get back to blogging in the English language and ranting about my thoughts.

Hope everyone had a wonderful holiday!

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Friday, March 16, 2007

Treating Fibromyalgia with Phentermine

Treating Fibromyalgia with Phentermine
© 2005

As a person living with the daily struggles of Fibromyalgia or a “fibromite,” the last thing you want to hear from a doctor is, “You need to lose weight and you are not trying hard enough.” These words felt like sharp icicles slowly repeating in my mind; after seeking help from many doctors for the last six months and receiving no help, I was ready to cry. Assuming this recommended rheumatologist, a specialist for joint pain, would be much more understanding was not the right assumption. Explaining my lifestyle for the past eight years to this new doctor, while presently dealing with the tremendous pains and fatigue which my body never experienced before, were the last words I needed to hear from a medical professional.

My entire life I always exercised and ate healthy; it was part of who I was and currently still am. Of course I would treat myself to sweets like chocolate cake or ice cream, but very rarely due to food allergies. My physical activity consisted of Yoga and walking five times a week, for an hour or more a day; while sticking to the “no whites” diet. This diet focuses on no eating of any white flours, white rice, sugars, dairy, and any other foods which cause my body to react harshly; in easy terms, it makes me sick for days to weeks. Fibromyalgia sufferers are suggested to stay away from these foods as they irritate the body and cause worse symptoms.

All this was explained to the doctor and his answer was, “You’re not eighteen anymore. Your body is not the same as it used to be.”

Besides becoming upset, I became very angry and my persistence of finding a way to prove this doctor wrong was my determination. From searching around I found a doctor who was willing to work with my condition of Fibromyalgia to help with weight loss. The doctor prescribed Adipex or the generic brand known as Phentermine to help kick start my body. For five months I was bed ridden, my walking was more of a shuffle, my hands couldn’t even type or hold neither a cup nor a steering wheel to drive. Coming from the natural healing world, I tried many alternative therapies from Acupuncture, chiropractic care, and massage therapy. These treatments do help, but with the “cycle” or “flair” I was experiencing, nothing seemed to work to pull me out of it. The treatments did give temporary relief but it never stuck around long enough. Due to not taking prescription medication for the ten years prior, I researched about the drug before convincing myself to give it a try.

Finally I decided to try this little white and blue speckled pill and the first week it took my pains away instantly! The dose started at a ½ pill for the first few months till my body got used to the chemicals. Phentermine is an amphetamine and does give the body a rush when first started to be taken. The doctor explained that the main ingredient is the same of what is used in Sudafed and to never take Sudafed or any over the counter medication similar to Sudafed. Not to eat any hard cheeses, eat a small breakfast staying under 300 calories, make my main large meal at lunch time with dessert, and eat dinner before 8:00pm were the only rules. The doctor said to eat whatever I wanted and there was no need to over exercise since my body could not take the fatigue. I continued to stick to my diet and my exercise routine because it has been a part of my life for so many years; I felt there was no need to change it.

When I began taking Phentermine, I weighed 180 pounds. I always agreed I needed to lose some weight, but the frustration came from asking the rheumatologist for help, not getting any answers, not being believed, doing everything “right” for seven years and continuing to gain weight. Without understanding why my past experiences always failed, I did not have high expectations. The weight doctor asked me what was my ultimate goal concerning my weight loss. I answered, “I would like to be around the 140 pound range.” He took out his chart, looked up my height of 5’6, and said, “According to my chart, your healthy, normal body weight is around 159. Don’t feel you need to get down to 140 pounds.”

I guess his approach toward my goal weight gave me hope that losing at least 20 pounds was possible. After questioning the doctor and researching the Journals of Medicine, I decided to give the pill a try. Reluctant to take it everyday due to all the warnings about the body becoming addicted to the chemicals, I decided to use it more as a pain killer than a weight loss solution.

It has been seven months since starting Phentermine; I have continued taking ½ pill to 1 pill a few days a week. Some times I don’t take any pills for a few days in a row since the biggest concern all the information recorded states the body can become addicted. All other medications I have tried in the past, the affects never lasted longer than a month. The amazement the potency of this pill still has an affect on my body still boggles my mind.

My present weight is 149 pounds. My body temperature before the pill would always be around 97.3 degrees and now my body temperature has risen to 98.2 degrees. From my experience of being a Fibromyalgia sufferer for over ten years and trying the different techniques to get some relief, Phentermine has accomplished this. There are many different opinions about this prescription drug; this has helped me gain my life back but each person should consult with their doctor and individual health problems.

With the ease of buying prescription drugs without a prescription over the internet, many sales occur without the proper blood work before beginning this treatment. If you have a heart condition, this pill should not be taken. Blood tests must be done before any doctor will prescribe the drug. Always consult with a medical professional before taking this drug.

In June, my fourth appointment, I returned to my rheumatologist for a check up. He looked me up and down and didn't say a word about losing weight. His comments were, “You seem to be doing better.” We began chatting and through our conversation it was mentioned I played four hours of softball the morning before so my body was sore. The difference in this man's body language and voice tone shocked me! He asked where I played, who I played for, what position I played, how long I have played; so all these questions were answered.

Before my examination came to a close, I stepped on the dreaded scale; he saw the weight loss, which at the time was around 15 pounds. Since he didn’t say anything to me, I did make a comment regarding my first visit with him.

"Next time you decide to generalize a new patient by what they say, the way they look, or how they act, remember this moment. My husband and I both explained my normal level of physical activity while you made a very sarcastic comment toward us about not being 18 years old anymore. When in reality, only six months prior to my first visit, I was physically active without too much muscle or joint strain."

Was I wrong for confronting this issue? In my heart and dealing with doctors who barked orders at me but would not offer any advice or solutions of how to accomplish their requests; saying these words justified my efforts. Maybe I made the doctor think, for at least… a second.

The doctor did not respond.

AC

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Wednesday, March 14, 2007

PearlyWrites Offers IT Consulting Services


Head of IT Services, Aaron Pickett

Aaron Pickett has been announced Manager of IT Services and one of the consultants for PearlyWrites, LLC. With over 15 years of experience managing projects and working at Fortune 500 companies throughout New York City, Aaron brings to PW a strong knowledge of how IT systems and departments SHOULD be set up and ran properly for maximum profit.

IT Professional Services include:
Systems Set Ups

Phone Systems

24/7 on call services (w/ contracts)

Troubleshooting

On-Site or Remote

PearlyWrites welcomes Aaron and looks forward to a long lasting (working) relationship.

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Wednesday, February 28, 2007

Copyblogger

I received an e-mail this morning from a wonderful client with a link to this:

http://www.copyblogger.com/

I am going to spend more time this week reading through the site but at first glance it gives a nice amount of information for a copywriter who provides writing for many online and offline companies. This is especially important when it comes to writing for marketing and branding purposes.

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Thursday, February 22, 2007

Happy 1 Year in AZ or Not

Today, Feb. 22, 2007 is our one year anniversary in Arizona. The year has flown by and how life has changed for everyone.

With celebration of this gorgeous 80 degree day, my body has decided to not be happy. I usually don't like to write about personal issues on this blog but feel the need to. Over 12 years, out of nowhere, I became sick with the Epstein-Barr Virus and had jauntus. Not knowing what this was, it was scary to go through. It is the adult form of Mono and NO I didn't catch it from kissing anyone. ( I may have given it to an ex-bf as revenge...)

For those who understand what an immune disorder can to do your body, you understand without me having to explain. Basically I went from being a very active athlete and dancer to bedridden for 2 months straight and not being able to eat. The blood tests (easily 50) did not show what was happening and the doctor thought I had Liver Disease. Sure enough 6 weeks later the test finally showed EBV.

I slowly began to get better but after a few months, I would be sick again. Then it became a cycle. Some times I would feel "normal" and then at a drop of a hat, I would just "crash." I was told I have CFS and Fibromyalgia which honestly, I laugh at. I am not saying these aren't real diagnosis but have you looked at the symptoms of these illnesses? Everything is included and the way doctors treat it is with anti-depressants which I refuse to take. I am NOT DEPRESSED; I am angry for not knowing how come this occurs in my body.

On a side note, I take vitamins and supplements and am on a Gluten-Free diet and have been for years.

Well, Happy 1 year in AZ, I crashed today and can barely walk.

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Monday, February 19, 2007

ThisNext.com

I received an e-mail this morning that I was mentioned in a blog on ThisNext.com.

http://blog.thisnext.com/blog/snow-day-sweatin.html


Thanks for the quote!

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Monday, February 05, 2007

Inquiries, Inquiries and More Inquiries

The month of February has started off with many inquiries from all different types of companies and projects. From marketing companies and graphic artists to SMB's and individual businesses, I have been sending quotes out everyday.

The challenge is to receive a response back from these inquiries after I give my copywriting rates. The time to receive a response or an estimated time when the project needs to be complete has posed a difficulty. Until they need your services, a response to an e-mail or phone call does not occur.

As I always say, "All the promises are nice to hear but till a contract is signed and money is exchanged, it doesn't mean S***."

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Wednesday, January 10, 2007

EzineArticles.com Expert Author

WOW! I just received exciting news that my article, which is posted below on Prescription Drugs is being featured on EzineArticles.com!

I am not sure how many other writers get the same e-mail from the company, but I AM SO IMPRESSED that I did do a little dance and twirl.

Now I am an EzineArticles.com Expert Author! Woohooo!

http://ezinearticles.com/?expert=Lisa_Weinberger

Check out my page :)

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Wednesday, January 03, 2007

Happy New Year!

Happy New Year!

With the new year came some questions into my mind concerning my career. This happens every few months so why not with the new year?

The reality is I love my business and I also love to teach. I was considering going back to teaching full time but after seeing how quickly my business has grown and how it continues to be strong, why would I give it up?

Sometimes we all need a wake up call and be proud of our accomplishments. Do I want to make more money? OF COURSE! Do I enjoy what I do for a living? DEF!

When it comes to enjoying your career and being your own boss, it is hard to dismiss this fact when going back to a full time job. Being a Woman Entrepreneur takes hard work and determination but the more I continue to push PearlyWrites forward, the more I see what an amazing experience this has become.

Wishing for more good experiences in 2007!

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Wednesday, December 27, 2006

Flutternoia

What is Flutternoia?

While I was getting my BA in English, I had a wonderful English Professor named Dr. Cori Wells. What a wonderful teacher and person.

She presented the class an assignment called Neologism essays. The goal was to make up a word and give the meaning behind how the word came of being and form a definition.

My word was Flutternoia. Unfortunately, I do not know where my essay went. I think it was lost on my back up floppy disk (yes, floppy disk!).

I do remember how I discovered my word. It was after a summer spent in Israel where I taught Israeli students the English language and just the pure adrenaline of living in Israel. It was also around the time of many bus bombings occurring so the combination of everything brought slight paranoia.

Flutternoia came of being from the flutter of butterflies wings you may feel in your stomach from an adrenaline rush with the paranoia that can occur for a split second.

I now use this assignment in my own English classes and am always amazed with the words that my students discover.

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Friday, December 01, 2006

Updated Website List

I updated my list of Websites PearlyWrites have provided copy for.

Still working on adding more but was pretty amazed.

NICE JOB and a Big Thanks TO EVERYONE WHO HAS HELPED PW!

http://pearlywrites.com/clients.htm

WEBSITES

DQPV.com
TECway, LLC
PickettAZHomes.com
MoneyInstructor.com
GCabanas.com
CarLoanGenie.com
ArticlesGratuits.com
Wedding-Veil.com
LifeTips.com
FavorsbySerendipity.com
BabyBestBuy.com
SierraInstruments.com
AuntReeneesWebsites.com
ProjectInsight.net
BuyUsed.com
TheCurvyBride.com
Lev-Co.com
AHawaiiWedding.com
RainbowWeddings.com
ContractEdge.com
SioTechinc.com
CCNHealthEd.com
LifeResponseUSA.com
Families.com
Atlei.com
AtlantaSignature.com
BusinessInsuranceNow.com
EMJCleaning.com
TechInsurance.com
EccoPlace.com
LasVegasRanchEstates
DealerFish.com
AugustaTitle.com
PureFunJuice.com
CRET.net
ThePlatinumGuy.com
DeniseLakeLodge.com
Miracle-Recreation.com
ClaimSourceOne.com
DesignEssentials.com
TheShirtPrinter.com
RefinanceU.com

With more on the way...

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Thursday, November 23, 2006

Professor Lisa is back!

After a few interviews at the College level to teach English, I can proudly say that Professor Lisa will be back in the classroom this Jan. 2007 in the Valley of the Sun.

I will be teaching ENG 101 and ENG 102 courses which are the first two required English classes for most college students. Yes, I will teach the proper methods of writing and research and distinguishing between true sources and not reliable sources when writing research papers.

If you don't mind the Jersey accent, stop by a class and check my teaching out in action. If anything, stop by to say hello!

I will receive an answer if I am an approved Vendor about the SES tutoring program around December 18.

Happy Thanksgiving!

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